I've built some good wheels. Both have laser light sapim spokes, alloy nipples, archetype wide alloy rims, and c-4 hubs . red hub set has all black parts, 28/28 spokes, the silver set is all silver and has 32/32 spokes. $450 for either set.
Building wheels like these make you think of hard rides, long rides, gents rides, or gravel. More and more gravel rides are popping up, including this 100 miler, LAND RUN.