I'm a fan of sram, I'm a fan of shimano and campy too, but it seems I'm always racing sram. I believe sram red is the best, but if you said I couldn't race the best, I wouldn't ride force or rival, I think I'd rather ride 105 5700 than force.
From the video, it looks like the shifters are the same, and the f. der. and cassette got the major changes. It wasn't a close enough look, but the cassette look like it won't be so loud with the etchin in the back plate.